Sunday, October 23, 2016

Guerrilla Marketing for Artistes (workshop)

'Artists often have a hard time getting their art work out there and appreciated. And it's not because it's not good work. It could be amazing work. But it's because you don't have the marketing or communication skills to let people know what you are doing.' - Evan Carmicheal, entrepreneurial advisor, on 'How to Promote Your Book Without Spending Money'

'The fact is, if there wasn't marketing, the world wouldn't go around...It's the marketing first, and then being good at what you do.' - Marshall Wayne, film maker, on 'Garth Brooks and James Patterson Used Marketing to Become Famous'

'Guerilla Marketing for Artistes' is one-day workshop designed to give artistes the power to amplify and control their market appeal, whether they seek such appeal for commercial reasons or private goals.
Good for: Writers (of any genre), musicians, thespians, professional marketers, PR practioners, other artists
Venue: 7th Flr, Norwich Union Towers, Nairobi City (CBD)
Limited places available: 25 pax
Cost: Kshs 1000/=
Date: Saturday, October 29, 2016

In this workshop, you will learn about:
• Marketing Basics
• Frontal Assault - The News Release
• Artistes in Marketing - Tales From the Battlefield
• Network Marketing – Forging Strategic Alliances!
• Branding
• E-mail Marketing - The Stealth Weapon!
• ‘NicheCraft’
• Publicity vs Advertising
• Content Marketing
• Navigating the Modern Technological Terrain
....Among other tactics
PLUS: A CD containing:
• J. Conrad Levinson’s ‘200 Marketing Weapons’
• Selected videos on marketing and writing
• 'CHANGING KENYA'S LITERARY LANDSCAPE (2012 Onwards)': A highly acclaimed research e-paper to give you the intelligence information you need before storming the entertainment scene!

Full details: