According to UNESCO, there are 740 million illiterate people in the
world today, and 250 million children of primary school age who lack basic
reading and writing skills.
PUBLISHERS
‘R’ US
 |
| Lawrence
Njagi, Chairman of the Kenya Publishers Association |
Kenyan publishers
were ably represented at the gathering by veteran publisher Lawrence
Njagi, CEO of Mountain Top Publishers and Chair of the Kenya Publishers
Association. ‘I am very excited with the partnership of Worldreader with
publishers and now knls (the Kenya National Library Service),’ he said.
‘We like calling knls our “mother” because, not only do they support us
financially, but they also stock and display books for us free of
charge.’ He went on to say that:
‘Worldreader has been a godsend for
publishers. We have our books in very many platforms and I will tell you
that the one platform that publishers are very confident about is Worldreader.
Two reasons. One, publishers exist to make money. We’re profit-making
companies. They (Worldreader) make us profits. Secondly, they provide us with
data. Data that tells us where our books are going, in which markets our books
are more popular, how many of those books are selling, reports, and most
importantly at the end of the day – payments…There are some platforms where we
have hosted our books. We get statements saying we’ve sold (units) but we’re
still yet to see the cheque.’
Kenyan publishers have been grappling with a 16% tax on educational
material, including books, which successive KPA bosses have insisted is
counter-productive to the nation’s development as a whole. One strong argument
is that the various components that go into the manufacturing of printed matter
are already individually taxed so there is no need to place yet another levy on
the final product. The previous KPA Chair, David Waweru of Word Alive Publishers,
once told a press briefing that the gov’t is itself the biggest buyer of school
books and is therefore also taxing itself! Lawrence Njagi, also addressed this
thorny issue:
‘We must make books,
whether in digital form or print form, affordable. We are one of the few
countries in the world that is taxing information. How is that possible? It is
like taking a gun and shooting your own leg, to see how far you’ll bleed, and
then you take yourself to hospital to get healed…Information should be easily
available and affordable to everybody.
That, I think, is the difference between ourselves and developed countries: the
power of information. Why do we want to put 16% VAT on our books? Why do you
want to put duty on the (e-reading) gadgets as the come in?’
CHALLENGES
 |
| ‘There
was lack of data connectivity in some areas’ |
Some librarians felt that the new digital division and its outreach
program constituted ‘extra work’ and, naturally, that is something that
employees eschew. The ‘extra work’ was
especially evidenced by the Monitoring & Evaluation forms that the
librarians regularly had to fill. Other challenges included:
- Inadequate number of devices
- Lack of data connectivity (phones,
network) in some areas
- Data collection (Handwritten, entry time,
self reported)
- Device allocation
- Some resistance to technology
- Need for more resources to support
outreach programs
BY THE NUMBERS
Outcomes of the LEAP project include:
- Increased library patronage (by over 60%)
and outreach programs by over 80%.
- Acquisition of over 3,000 devices
- Acquisition of close to 1M e-books
- Out of the success, partners bought
additional devices for some branches (Kibera, Meru & Isiolo)
- Loss or damage of the devices was
extremely low: 98.5% of the devices were fully functional which translates
to a breakage/damage rate of just 1.5%.
Impact of LEAP:
- 178% increase in library patronage
- Over 20,000 patrons reached through
e-reading
- 254 library-related community events
- 84% of patrons reported increased reading
habits
Other interesting Worldreader statistics:
- 79,302 school readers have been reached by
Worldreader since 2010
- 31, 326 e-readers have been deployed
- 5,340,511 e-books have been delivered
- In 2017 alone, readers spent 29 million
hours reading content on Worldreaders’ mobile phone library and e-readers.
This is the equivalent of reading Tolstoy’s voluminous masterpiece, War & Peace, 900,000 times
over!
- Worldreader has thus far distributed USD
$1.5 million to more than 400 publishers around the world for digital
rights, boosting local publishing ecosystem and cultures.
The African countries Worldreader has been most active in are Ghana,
Kenya, Malawi, Uganda, Rwanda, South Africa, Tanzania, Zambia, Zimbabwe,
Ethiopia, Nigeria, Sierra Leone, Namibia, Liberia, Togo and Cameroon.
‘LEAPING’ INTO THE FUTURE
 |
| Joan
Mwachi displays the next-generation of e-reading technology |
The next phase of Worldreader’s library-centric propram is dubbed LOCAL
(Local Content for African Libraries), and focuses on local language content
and library activities for young children across Ghana, Uganda and Zambia.
‘Worldreader is proud of the success and impact of the LEAP 2.0 project and of
knls’ dedication to its libraries, librarians, and patrons,’ says Rebecca
Chandler-Leege, Worldreader’s Chief Impact Officer. ‘In the coming years,
Worldreader plans to iterate upon the lessons of LEAP 2.0 and our knls
partnership, to launch nationwide library digital reading projects in new
geographies. We are excited to see the continued impact of digital reading on individuals,
communities and countries.’
Joan Mwachi, Worldreader Director for East Africa:
‘What’s next after
this project is replication of the model, from the learnings that we have had.
We are doing that in Ghana, Zaire and Uganda. We need to look at libraries as
centres of development…We leverage technology and we will continue to do
so…Technology also allows the production costs of traditional print books to go
down. Our next step is to continue to integrate technology with traditional
methods because we’re already digital. It’s not the future – it’s here…And then
advocacy for digital reading. If I take the example of the e-reader, it has 200
books. Picture carrying 200 books everywhere you go. By having this library, we
are creating opportunities for access to information on a platform that is easy
to use and affordable…We have a product that we’re working on. It’s
tablet-based. It’s going to operate on Android (operating system). The product
is called “Worldreader Student”. It’s a
single-purpose device, basically just for reading. We’re testing it…So there is
opportunity for us to collaborate much more, with gov’t and other partners.’
The next steps in Worldreaders’ mission include:
·
Developing trainers to support project
implementation
·
Securing knls commitment of resources to sustain
the project – personnel, financial, content
·
Improved service delivery overall, through
motivated librarians
·
Increased book stock to better serve the needs
of patrons
·
Integration of ICT programs using basic
manipulations skills acquired
 |
| Richard
Atuti, knls Director |
And the knls has some forward-looking plans of its own. Richard Atuti,
knls Director:
‘I have been
engaging the book industry for quite some time now and we have these portable
devices, we have technology but we are not able to give nationwide coverage in
terms of access to information. But the
Kenya National Library Service Board is having an ambitious program to
establish a virtual library…And we have been working on this idea even with big
players in the private sector whom we want to partner with because we realize
we don’t have a platform, we don’t own content, and we need other players to
give us that accessibility. For us, we
will manage the content, as the National Library, and that platform is to have
a system where we can store all the books the publishers have in this country.
And there are three functions that will be integrated in that system. Number
one, you register with the National Library. You can borrow books online from
wherever you are…If you borrow this book and it lands in your device, after a
week or so, that content should be able to lapse from your device. It’s not
transferable, so that we protect the content. The second one is…we want to
create a semblance of Amazon in this country whereby we can sell books on their
(publishers’) behalf. Because they don’t have one single synchronized platform
where they can store content which can be sold to any customer. And we have
borrowed heavily from the practice in the market now…Using that platform,
someone can be able to buy a unit or a chapter of a book which is relevant to
what they need at that moment at a very subsidized rate of 50 shillings, 100
shillings, 150 shillings. Lastly, they (publishers) spend so much to print
physical catalogs for you to know what is available in the market. But now,
what we have in mind is to give them a free platform. We display and market
books for you. We shall be giving them free marketing.’
Austin Okoth, the event’s MC, ended the ceremony with an elegant
zinger: ‘Read and let read!’
I leave you with more scenes from the LEAP 2.0 Report Launch:
 |
| The
launch meeting took place at the Sarova Panafric, Nairobi |
 |
| Delegates
arriving at the venue |
 |
| Joan
Mwachi, Worldreader’ East Africa Director displays a copy of the LEAP 2.0
Report |
 |
| Sejal
Shah, Worldreader Board Chair, Kenya makes some remarks |
 |
| Some
of the delegates |
 |
| Perusing
the report |
 |
| L –
R: Richard Atuti, Joan Mwachi, Sam Madoka |
 |
| L –
R: Sam Madoka, Sejal Shah, Joan Mwachi, Richard Atuti |
 |
| Worldreader
Kenya staff members |
# # #
The
author of this article is a Kenyan writer, e-book aficionado and arts critic.
He can be reached at www.AlexanderNderitu.com
A paper titled ‘Digital Reading in Kenyan
Libraries: Lessons from Pilot to
Scale’ (about how Worldreader brought the
LEAP project from pilot to broad